Loonext vs Heymarket: flat $29 vs $49 a person.
Heymarket is a polished, enterprise-grade shared inbox, and its price model is per user: $49 a seat with a two-seat minimum, texts billed on top at 3¢ a segment, plus a $10 monthly carrier fee. Loonext is $29 a month for the whole crew, texts included. Here is the arithmetic, dated and sourced, August 2026.
A 3-person crew, side by side.
Same crew, same workload of 500 texts a month, at published prices. Every Heymarket figure cites the exact line item from their public pricing page, including the rows that count in their favor. On Loonext, texting is included under an automated fair-use policy that covers this workload comfortably; the concrete numbers live in our fair use policy.
| Line item | Loonext Starter | Heymarket Standardas of August 2026 |
|---|---|---|
| Seats (3 people) | $29 flat, covers 3One price for the whole crew, not per seat. | $49/user × 3 = $147Standard is $49/user/mo on annual billing with a 2-user minimum, so the floor is $98/mo before a single text. |
| 500 texts a month, the workload | IncludedStarter's fair-use texting covers this workload comfortably, with room to spare; receiving texts is free and unlimited. | ~$15SMS/MMS billed separately at $0.03 per message segment; 500 single-segment texts assumed, longer texts cost more. |
| Carrier / 10DLC fee | $0/moOne $29 registration fee, charged once ever; Canadian-only texting never pays it. | $10/mo per campaignA recurring compliance line item on their pricing page, not one-time. |
| How you buy | Self-serve, pay onlineThe price is on the page and the button starts your account. | Book a free demoPrices are listed, but every paid tier CTA routes to a demo first. |
| Contract | Month to monthCancel anytime in billing settings. | Annual headlinePricing leads with annual billing, save up to 18%. |
| Starting up in Canada | Day one, no registrationA Canadian business texting Canadian customers files no US registration and pays no registration fee, so the number is live and sending the same day. Turning on US texting later is where the $29 and the carrier wait apply. | $10/mo campaign, either wayTheir pricing publishes one compliance path, a monthly per-campaign 10DLC charge, and does not mention Canada at all. |
| Voicemail you can read | Every one, written downA missed call takes a voicemail and we write it out into the thread, so you read it in the inbox instead of dialling in to listen. Included under fair use, not an add-on. | Not a priced lineTheir published pricing covers seats, message segments and AI Agent messages. Voicemail transcription is not one of the things it prices. |
| AI in the plan, not on the meter | Included, never per useLou drafts a reply for you to send or change, and writes your voicemails down, inside the plan price. We cap what our own AI costs us rather than billing you for each message it touches. | 3x the base rateTheir pricing page prices each AI Agent message at three times the $0.03 base rate, charged on top of seats. |
| Monthly total | $29 | ~$172/mo |
Loonext's numbers come straight from our published plans. Heymarket figures are from heymarket.com/pricing, re-verified 2026-08-02: Standard $49/user/mo (annual) with a 2-user minimum, SMS/MMS $0.03/segment, and a $10/mo-per-campaign 10DLC fee. The ~$172 total assumes 3 seats, 500 single-segment texts, and one campaign; texts over 160 characters count as multiple segments and cost more. Neither total includes any AI usage: theirs bills AI Agent messages at 3x the base rate, and ours is included. One-time registration fees are excluded from both totals (ours is $29). If any figure changes, tell us and we'll correct it.
Per-user pricing climbs. Flat doesn't.
Heymarket's two-seat minimum puts its floor at $98 a month before a single text is sent. Slide your crew size and watch a typical per-user bill pull away from the flat line.
At 6 people, that's $215 less a month with Loonext, $79 flat instead of 6 × $49.
Start for $79 flat →The $19/user figure is the published monthly Starter seat price of a leading per-user business-texting tool as of August 2026 (that tool bills texting separately, so real totals run higher). See the named, sourced math on our comparison pages.
When Heymarket fits better.
Heymarket is a serious product for a different buyer, and pretending otherwise would cost us your trust. Here's the straight read.
Reach for Loonext if
You're a small service crew that wants every customer text in one shared inbox at one flat price, with the texts included and the whole cost printed before you pay.
You want to sign up and pay online today, month to month, without booking a demo to get started.
Reach for Heymarket if
You're a larger or regulated team that needs SOC 2, a HIPAA BAA, a unified text-and-email inbox, or deep Salesforce and HubSpot integrations, and per-user pricing is normal for how you buy software.
A guided demo and an annual plan are how you prefer to roll a tool out across a bigger organization.
Compliance you can hand to an auditor.
Heymarket publishes SOC 2 Type 2 and offers a HIPAA BAA. Loonext doesn't hold those certifications yet and won't claim them. For healthcare or security-reviewed procurement, that's a real gap on our side.
Text and email in one shared inbox.
Heymarket handles both channels together. Loonext has no email channel at all: our shared line is texts and calls, and email is not part of it. If your team needs to work email and texts from a single place, Heymarket does something we simply don't.
Deep CRM integrations and automations.
Heymarket integrates tightly with Salesforce and HubSpot and offers broadcasts, campaigns, and AI-assisted flows. Loonext keeps a deliberately small surface. If your workflow lives inside a CRM, Heymarket meets it where it is.
Straight up: if you need SOC 2, a HIPAA BAA, a text-and-email inbox, or CRM-deep automations, buy Heymarket. It's built for that and does it well. If you're a service crew that wants texting to land in one place at one flat price, that's the job Loonext was built for.
Switching costs you nothing but the walk.
Start Loonext alongside Heymarket, move your texting over at your own pace, and cancel Heymarket when your conversations live here. There's no exit window on our side to plan around.
- Keep your number: transfers from your current provider are free, self-serve at signup or later, and typically take 1 to 7 business days.
- Your number keeps working where it is today until the scheduled switch, so there's no dead air while it moves.
- Month to month, and a 30-day money-back guarantee covers your first invoice, registration fee included.
- US carrier registration applies at every provider, ours is a one-time $29 and we file it the minute you pay. Receiving texts work day one; US texting turns on in 3 to 7 business days.
One flat price, texts included, no demo.
$29 a month covers the whole crew and the texts. No per-seat bill, no per-segment meter on top, no monthly carrier line item, and a full refund in your first 30 days if it's not for you.
$29/MO FLAT · MONTH TO MONTH · 30-DAY MONEY-BACK